On Thursday my friend twitpic’d a tweet made by clothing giant Kenneth Cole, it said:

Millions are in uproar in #Cairo. Rumor is that they heard our new spring collection is now available online

Funny? Not quite. Cos of the protests in Egypt, #Cairo has been a trending topic on twitter for a week now! Using it to promote your fashion line is SAD! I know some people’ll say I’m being too sensitive, and that the western world has gone PC (politically correct) crazy (which i agree with) but using something as serious as the situation Cairo to promote one’s business (whatever it may be) is downright stupid! And more importantly disrespectful to those who have been severely affected by the situation in Egypt…I mean people have died out there!

Anyways the tweet sent the designer’s 9,000 followers and just about everyone else on twitter into a frenzy, and he has since removed it, and apologised. But the damage has been done…they do say there is no such thing as bad publicity. Many more people are now aware of him & his brand…so I wonder if there would even be any negative effect on his sales?