It’s the all-encompassing litmus test that determines what’s hot and what’s not in our digital society. Today, Google reveals its annual zeitgeist – the people, places and things that are clicking the most with Nigerian Internet users in 2012.

Top of the most-searched musicians is 20 year old pop star Davido who saw his profile boosted this year following the release of his debut album Omo Baba Olowo, a sponsorship deal with telecoms giant MTN, scandals involving leaked photos with groupies and rumoured altercations with even more groupies.

Next behind him are M.I. and D’Banj who take the 2nd and 3rd positions respectively.

The top searched Nollywood personality is Mercy Johnson, followed by Ini Edo & Tonto Dikeh.

Chelsea Football Club takes the lead as the most searched for team, followed by Arsenal and Spanish team Barcelona.

It appears Nigerian’s are also searching hard for “Love” as the terms what is love’ and ‘how to love’ topped their respective lists.

See a complete list of what trended in Nigeria in 2012





The Google zeitgeist list – meaning spirit of the times – is compiled from the searches through Google each year. Individual searchers are not identified.

It’s become an annual event for the company – and has quickly been mirrored by social sites such as Facebook and Twitter, both of which share their own ‘Top Ten’ most shared around Christmas every year.