Yesterday it was announced that Oscar award winning Kenyan actress Lupita Nyong’o had snagged herself a lucrative endorsement deal with global cosmetics brand Lancôme, making her the first black woman to rep the multi billion dollar beauty company. [READ HERE]
Dencia’s beef with Lupita has been well documented (read HERE, HERE & HERE) if you don’t know what’s been going on. So it comes as no surprise that the Cameroonian singer and creator of skin lightening range Whitenicious, had something to say about Lupi’s Lancôme deal.
It all started yesterday when a fan blasted Dencia on twitter when writing, “b***h lupita is the new face of Lancôme!! SHE WINS!! And you’re just TRASH” to which Dencia replied, “But they sell bleaching cream tho”
— Dencia (@IamDencia) April 4, 2014
So I did my research and it seems Dencia MAY be right on this one! Lancôme has a product called Lancome’s Blanc Expert Ultimate Whitening Hydrating Cream it is marketed in Asia where skin bleaching is just as common place as it is in Africa.
According to Lancome’s Singapore website,
It reduces size number and intensity of brown spots and clear up skin complexion for visible whitening effect.
The cream is $400 for a 50ml jar and I do not know if the cream actually bleaches or if it’s a fancy play of words for marketing reasons.