Rihanna is on to something that most mainstream makeup brands have continually slept on, the buying power of black women is grossly under estimated & black women need a whole lot more variety. This has been prove more so with Fenty Beauty selling out in it’s darkest foundation shades globally.
On Friday Sept 9, pop star Rihanna launched her highly anticipated makeup line – Fenty Beauty. The anticipation of Fenty Beauty had been building for months amongst Rihanna fans and beauty enthusiasts.
Aside from the fact that it is Rihanna product line people (especially black women) are also excited about the fact that she released 40 foundation shades, unheard of for a debut collection. And even more so because as black women we have always had issues had issues finding our skintone shade, with most brands only including at most 2 shades to pick from.
As a black woman, Rihanna’s decision to make her makeup line more inclusive for women of darker skin tones is paying of greatly! As at the time of publishing most of the darker foundation shades of Fenty Beauty have sold out at in store and online world wide.
See why brands need to wake up to the buying power of black women? According to reports Black women spend an estimated $7.5 billion on makeup products yearly! Even with these staggering spending numbers black women are still grossly misrepresented in the mainstream beauty world.
The beauty world is praising Riri for her inclusiveness, just a few days ago, one of our own – Nigerian model Nneoma Anosike who modelled on Fenty Beauty’s foundation shade finder page, took to her page to praise the Bajan singer for her inclusiveness.
Representing one of the dark shades of foundation for @fentybeauty is an amazing thing not only because it was created by Rihanna but more importantly, that the beauty world for people of color has welcomed yet another brand that goes into understanding that we melanins have different undertones and shades- not just 3 but multiple! We have amazing brands representing us, yes, but not enough. I believe we are getting there slowly, and some day we are going to have too many and for all. But for now, we have 40 shades from Fenty Beauty to use! Meaning that I get a shade, you get a shade, and every freaking one of you can get a shade- so girl, go look ! Thank you Fenty beauty and @badgalriri. Welcome to the makeup world! You started with a bang !! ? #melanin #fentybeauty #blackgirlmagic
Seeing as white brands don’t want to include us, we need to spend our money on black owned brands that include us.