English designer Stella McCartney is getting major side eye many Africans with her latest Spring/Summer 2018 collection, which she showcased yesterday (October 2, 2017) at Paris Fashion Week.
The reason why?
The high end fashion label’s latest Spring/Summer 2018 collection featured a good number of Ankara pieces. Ankara which is actually dutch wax is not originally African, however the distinctive print is synonymous with African fashion.
This greatly displeased Nigerians who did not hesitate to call out the brand for appropriating African fashion.
See some of the tweets below
So are we going to talk about Stella McCartney using Ankara prints,
meanwhile there was only ONE African model on her runway?!? pic.twitter.com/ljrvfNYMNK
— Amarachi Nwosu (@AmaraWorldWide) October 2, 2017
Stella McCartney got gassed that we all liked their editorial shoot in Nigeria and now they want to sell Ankara? Get the fuck outta here
— Oyinkan (@OAdeshoye) October 2, 2017
Stella McCartney used Ankara in her collection and called it "customized African prints." OK.
— Bernard Dayo (@BernardDayo) October 2, 2017
Something my mum has been wearing for years when she wants to make stew https://t.co/V30QYaoOHV
— Fouréns (@NnennaSays_) October 3, 2017
Ankara dresses that Mr Folarin will make for less than 10k. Smh https://t.co/SbGbwL6WCo
— FK. (@fkabudu) October 2, 2017
Today in Paris ???????? ????????? pic.twitter.com/46ZPSa8P5O
— Fisayo Longe (@FisayoLonge) October 2, 2017
The brand did say on their Instagram page that the outfits were African inspired…we can’t say if this came before of after they were dragged.
Personally I think as long as credit is being given, this is fantastic step for African fashion, after all African designers use lace, silk and quintessential western fabric without giving credit.
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