Earlier Sunday, Bloomberg officially announced his late-entry Democratic presidential bid, unveiling a campaign that the former NY mayor said will be squarely aimed at defeating President Donald Trump.
Several weeks ago, amid reports he might run, Trump offered a hint at what he'd be calling Bloomberg. "You've got the front runners saying that we don't want any billionaires in the country, let alone in the Democratic primary".
Because of his late entry into the race, Bloomberg will mount an "unconventional primary campaign", the New York Times reported, by ignoring the earliest primary and caucus states in February to instead focus on "delegate-rich March primaries in states such as California and Texas".
He did not say how much he would be willing to spend overall on his presidential ambitions, but senior adviser Howard Wolfson did: "Whatever it takes to defeat Donald Trump".
Bloomberg has filed papers to get on the Democratic primary ballots in Alabama, Arkansas, Michigan, Georgia and Texas.
It continues that as New York City's mayor, a businessman and a philanthropist, Bloomberg "has pioneered bold health initiatives" that have included promoting clean air, increasing cancer screenings, reducing road deaths and injuries, and curbing smoking among teenagers.
In his announcement, Bloomberg portrayed himself as no-nonsense business and government leader, who created jobs at his own company, helped rebuild New York City after the September 11 attacks and threw himself behind the biggest challenges facing the country, including climate change and gun control. Wolfson will also play a senior role. She then attacked Bloomberg's campaign phrase and promise to "rebuild America". But Bloomberg is putting serious money into this and it will be a test to see if a latecomer can indeed but a nomination or the presidency, or if the American people will pass on that. His successor, Bill de Blasio, already mounted a campaign for president and dropped out.
Businessman Andrew Yang also offered a dubious analysis of Bloomberg's prospects should he enter the race, saying earlier in the month that it'll be "very, very hard for him to jump in right now" and that "there are limits to what money can do".
Trump adviser Kellyanne Conway actually praised Bloomberg's tenure as mayor when asked about his announcement Sunday on CBS' "Face the Nation".
Sanders and other Democrats have repeatedly taken shots at a Bloomberg candidacy since there were rumblings of the former three-term mayor potentially entering the crowded 2020 Democratic field.
"Mike believes every American should have access to affordable medical care, and expanding Obamacare and Medicare is the best way to achieve universal coverage", Bloomberg's website states. Black voters are a critical Democratic voting bloc.
Initially registered as a Democrat, Bloomberg, a MA native, filed paperwork to change his voter registration to Republican in 2000 before his first run for New York City mayor, according to a spokesman. Bloomberg registered as an independent in 2007 and rejoined the Democratic party in October 2018.