David MacNeil, the CEO of WeatherTech, bought the ad after the University of Wisconsin School of Veterinary Medicine helped treat his dog Scout for cancer.
One grateful pet owner has spent $6 million on a Super Bowl LIV ad to thank the University of Wisconsin School of Veterinary Medicine (UW SVM) for treating his golden retriever for an aggressive form of cancer.
According to the Wisconsin State Journal, MacNeil's company WeatherTech paid $6 million for the 30-second commercial, which features the founder's 7-year-old dog Scout at the UW-Madison's School of Veterinary Medicine.
The commercial reportedly cost $6 million, MacNeil told Madison TV station WMTV.
"Scout's illness devastated us", MacNeil said.
Scout, a golden retriever, has a new "leash" on life after beating an aggressive form of cancer thanks to the University of Wisconsin School of Veterinary Medicine. "It's that I'm a cancer survivor, had a tumor on my heart and only a one percent chance of survival".
Last summer, Scout collapsed, leading to a grim diagnosis: he had a tumor on his heart and there was "no hope".
The dog had a one percent chance of survival, but doctors at the veterinary school treated Scout with aggressive chemotherapy and radiation that almost eradicated his tumor.
By September, reports Fox News, the tumour had miraculously decreased by 90 percent.
This isn't Scout's first time on the big screen - he was also featured in a WeatherTech ad during last year's Super Bowl. Today, the tumor has "all but disappeared", per UW SVM. The ad follows Scout's road to recovery and asks for donations to the school.
He continued: "We wanted to use the biggest stage possible to highlight Scout's story and these incredible breakthroughs, which are not just limited to helping dogs and pets".
"I hope it has a positive impact on cancer for the animals and people all over the world", Macneil said.
"I'm alive thanks to a cutting-edge program at the University of Wisconsin School of Veterinary Medicine", a human pretending to be Scout says in the 32-second commercial, which already has over 530,000 views on YouTube.
According to the UW SVM, the $6-million ad will be featured during the second quarter of the game, which airs on February 2.